Obesity
A digital solution to support patients manage their weight
Driven by the patient experience to navigate daily challenges
A companion app for people living with obesity, supporting users with the complexities of the disease through education and connection.
Challenge
For people living with obesity, their goals can often be difficult to achieve, with a lack of personalized plans available, challenges with ongoing motivation as well as establishing sustainable habits in their day-to-day.
Approach
Taking a patient-centric approach to the creation of MotivO, the product process was heavily focused on motivation for the user, as well as educational content to be able to support them in long term management of their weight and overall health.
Result
Through planning, education and motivation, MotivO empowers patients to feel more knowledgeable in their day-to-day. They are supported to adopt new lifestyle changes, giving doctors the opportunity to gain better insights in patients’ daily life.
MotivO educates patients, tracks their weight loss, establishes lifestyle goals and features a buddy program as a cornerstone of the product to support patients through their journey.
Challenge
People with obesity can struggle to achieve, and maintain, treatment goals.
The challenge for the success of obesity patients is a complex problem that stems from both the patient’s lack of guidance and the clinician’s lack of resources. Patients lack personalized plans, continual motivation and a place to track and record sustainable habits, while clinicians can be limited in the resources they need when managing people with obesity.
Result
An app to support patients with daily tools and connecting with others.
Patients can use MotivO to keep track of their upcoming appointments, log their personal progress including both physical progress and their wellbeing, and focus on achieving their goals. With education at the core of the product, the app teaches users the fundamentals of weight loss, nutrition, exercise and general wellbeing, all supporting the individual on their journey. Motivation is often a challenging factor, so the buddy program within MotivO is integral to supporting patients.
Key features
Diary
A patient diary helps to log personal progress, such as body measurements. It also encourages psycho-social mood tracking that can all be shared with a healthcare professional to help monitor and encourage progress.
Goals
With a focus on goal setting, the goals feature and reflections within MotivO offers patients light gamification to support them in setting goals and making healthier choices in life. Through gentle notification nudges, patients can earn streaks and badges to encourage engagement.
Journey
The journey feature of the app provides the user with a 32-week educational program and tips to guide and support them along their journey. The 6 educational themes include: my medicine, motivation, nutrition, being active, coping strategies, and weight maintenance. This can help users learn strategies for how to deal with setbacks, weight plateau, food craving, emotional eating, and living a healthier lifestyle.
Buddy
The buddy program in MotivO is a cornerstone feature driving engagement and motivation. A buddy can be added via email and receives a shadow version of the app to help support the performance of the user. It is also possible to send direct messages, comment on goals, motivate, and more.
The content on this page is for informational purposes only and is not intended to provide any medical advice. Please consult a medical professional for any information. The information on this page is not tailored to country-specific requirements. The images depict models secured with correct rights and not real patients. Additional disclaimers may apply in accordance with the Terms of Use. DHDK_WEB_MotivO_005_V0