We apply data to drive business decisions – beyond the pill.
The business case of our customer is at the core of all projects. What are we trying to achieve? Will the product make treatments better, our customer more competitive, the patients more loyal? How do we measure success? How do we collect data, how is it analyzed and by whom? Are there clearly defined measurable goals and how do we further develop the product if it becomes successful?
Every great concept is built on a solid foundation of insights.
Who is your target user? What are their pains? Do you understand them? Are we improving medication compliance, reducing drop-outs, educating patients, empowering doctors, connecting devices, connecting people, building healthy habits? Have you investigated if a digital solution is even what they need? Everything starts with systematic end-user research. To succeed, we need to understand the problem we are trying to address.
Our preferred approach to developing successful digital health projects are anchored in design thinking principles.
Design Thinking revolves around empathy for the end-user while answering business-critical questions through design, prototyping, and testing with real users. We set a competent team of consultants and together we work in short design sprints, thus arriving at effective product decisions and aligning all stakeholders much faster than traditional approaches.
We are passionate about changing people’s lives through great user experiences.
Strict regulations has historically been a limiting factor for delivering innovative user experiences when developing medical software. Our designers work in collaboration with regulatory experts and change the status quo by putting human needs and well-being at the core of everything we do. At Dawn, we have a structured approach to human-centered design that enables us to create outstanding products.